At the core of U-Turn lies the pulsating passion and visionary spirit of our founder, Mr. Arafa. Revered for his unwavering dedication and profound affection for timeless suits and fashion, Mr. Arafa stands as the guiding force propelling our remarkable journey forward.
Our journey, inaugurated in 1999, began with designs meticulously crafted by Mr. Arafa. These designs seamlessly blend masculine sophistication and individuality, placing a premium on high-quality details. From the very outset, U-Turn has been committed to transcending mere fashion, creating a unique identity that marries timeless elegance with the individuality of those who wear our creations. Each piece tells a story of craftsmanship and passion.
At the core of our mission, dating back to 1999, is a commitment to inspire confidence and excellence amid the ever-evolving fashion landscape. We firmly embrace the power of uniqueness and diversity, considering them catalysts for personal success. Witnessing the unfolding stories of our customers, U-Turn becomes an integral part of their journey towards success. More than just a brand, we are a testament to the strength of individuality, taking pride in being a key player in our customers’ stories of triumph.
It started with a deep passion to achieve success and envision the future differently. Our customers’ approach was distinctive in both their work and appearance, from the way they dressed to how they expressed themselves.
This unique quality led all our customers to prefer U-turn. They found that wearing U-turn men’s collections allowed them to maintain a wonderful appearance every day of the week, exuding a classic look, especially during important work times and formal occasions.
Their unique sense of self has become a pillar of strength, reflected in their choice to embrace U-turn as a trusted companion on their life’s journey. It has been a source of pride for us throughout our 25-year journey
